It is no secret that google has been dominating the search engines market share for the last couple of decades. Google was founded in 1997, although the very first search engine was called “Archie”, but let’s keep history for another post. We are here to show some numbers on how the search engines market share is actually shared between google, bing, yahoo, yandex, baidu and others.

According to the below graph from StatCounter, Google still holds 90% of market share worldwide, with slight insignificant loss for bing in the past couple of months.

Search Engines Market Share By Country

• Google’s market share is around 90% in US, Canda, Australia, South America and Europe.
• China is considered to be the “No-Google-land” where local search engines Baidu and Alibaba’s Shenma dominates the Chinese search engines market.

• In Russia , Google has almost a 50-50 market share with Yandex.

• As far as our region (Middle East) is concerned, Google dominates the search engines market share with even a higher percentage to reach around 97% in Saudi Arabia , United Arab Emirates , Kuwait , Egypt and Lebanon .

Why Google is by far the leading search engine?

Bing is trying, with the beautiful images and all. In fact, Google couldn’t find things that are not found by bing or yahoo. Search results are in most cases similar on all search engines. Yet, google has always been holding the largest market share, and this doesn’t seem to be changing any time soon.

So, what makes Google so special? Here are some reasons that makes Google the primary holder of search engines market share:

1- Simplicity: Google kept it simple, a factor which positively contributes to user experience.

2- Core business: search is Google’s core business right from the beginnings in the 1990s.

3- CSI factor: continual service improvement in google products and services is a key factor for staying on top of the list.

4- Chrome: Google chrome is the most popular internet browser. It gained that title because it belongs to Google’s family. But on the other hand, with address bar search feature and google being the default search engine, chrome definitely plays a vital role in 4 billion search queries happening every day.

5- Products integration: Integrating all google products together such as gmail, YouTube, maps, analytics, ads, adsense and other is a major player in moving google way ahead of the competition.

Google dominates the search engines market with 4 billion query a day. Which is an enough reason to use Ciatec’s Search Engine Optimization (SEO) service to rank higher on search engines results page, contact us today for a free site assessment.

The post Search Engines Market Share [August 2018] appeared first on CIATEC.